Authors - César Ferreira

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What is important for the reader to know first?

by César Ferreira | Writers, Write a book, Writing

When writing a book, one of the most important questions to consider is: what is important for the reader to know first? This question should be asked from the beginning of the process. The beginning of a book represents the moment when an agreement is made with the reader...

Author or Writer? The difference between the two

by César Ferreira | Writers

Author or Writer? The difference between the two. There really is a line that separates, albeit tenuously, an author from a writer. Whether by the definition of the words themselves or by the purpose inherent to each one, author and writer have their due place. We are all, in a...

5 Daily Habits of Successful Authors

by César Ferreira | Writers

When we hear about a successful author, we immediately think of someone who has sold thousands of copies. But there is something behind this success. However, I have another perspective: that many sales come as a result of the mindset that this author...

Book, a special and unique business card

by César Ferreira | Writers, Write a book, Author mentoring

Writing and publishing a book is, for me, just the starting point for something bigger. There is a whole new world that opens up when we decide to express our personal message, or that of our business, through a book. Of all the advantages of having a book published, I highlight the...

A book not promoted is a book forgotten

by César Ferreira | Writers, Write a book, Author mentoring

A book that is not promoted is a book that is forgotten! And this can determine the entire existence of the work. According to UNESCO, an average of 2,2 million titles are published each year worldwide, 49% of which are self-published (data from 2019). However, and according to...

My first book was a complete failure.

by César Ferreira | Writers, Write a book

My first book was a failure! And it hurt! When I published my first book in 1997, I had no idea what was involved in the writing and publishing process. I made so many basic mistakes that, even after all these years, I still have trouble...

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